Construction Products SADC
| Each business in this cluster is a market leader in its own
right, focused on service, quality, product development
and price competitiveness. |
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| Orrie Fenn |
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Rob Noonan |
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| Contsruction Products SADC |
| (R millions) |

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Financial performance
Murray & Roberts Steel was severely impacted by ongoing volatility in the price
of scrap steel and in the market price of its products. Hall Longmore recorded
a record year with revenue and earnings boosted by the NMPP Project.
Much Asphalt played a key role in the Gauteng Freeway Improvement Project
and other works ahead of the 2010 FIFA World Cup. Rocla continued to
experience strong public sector demand for its products, but with increased
market competition.
Technicrete and Ocon Brick continued to experience low demand from the
residential and commercial building markets. |
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Much Asphalt’s environmentally friendly double barrel green asphalt plant reduces energy consumption, lowers emissions and eliminates visible smoke |
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Steel |
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Hall Longmore |
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Rocla |
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Genrec |
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Building Products |
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2010 |
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2009 |
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2010 |
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2009 |
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2010 |
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2009 |
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2010 |
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2009 |
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2010 |
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2009 |
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Revenues* |
2 065 |
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2 550 |
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2 178 |
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1 111 |
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602 |
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608 |
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1 687 |
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1 308 |
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521 |
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590 |
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Operating profit* |
1 |
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133 |
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156 |
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133 |
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152 |
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178 |
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266 |
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172 |
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36 |
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59 |
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Margin (%) |
– |
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5,2 |
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7,2 |
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12,0 |
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25,3 |
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29,3 |
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15,8 |
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13,2 |
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6,9 |
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10,0 |
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Assets* |
1 653 |
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1 669 |
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792 |
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1 040 |
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291 |
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220 |
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466 |
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440 |
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360 |
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381 |
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People |
1 713 |
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2 089 |
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787 |
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788 |
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1 341 |
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1 361 |
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416 |
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394 |
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1 395 |
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1 439 |
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LTIFR (Fatalities) |
9,1 (0) |
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11,1 (0) |
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4,5 (0) |
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5,0 (1) |
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4,4 (0) |
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11,2 (0) |
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4,0 (0) |
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9,8 (0) |
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2,8 (0) |
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5,1 (0) |
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Background
Murray & Roberts first entered the construction materials and services market in the 1950s,
acquiring various businesses over time that manufactured and traded construction materials
and services in the domestic and regional building and infrastructure markets. The nature and
focus of the construction products and services businesses have changed often over the
almost 50 years since then.
A fundamental business principle has always been to service the construction industry in
general rather than vertically integrate within Murray & Roberts specifically. There are
occasions, however, where it makes sense to combine various Murray & Roberts operations
in a unitary structure for improved competitiveness. This philosophy has focused management
teams on service, quality, product development and price competitiveness to the extent that
group companies constitute only about 5% to 10% of the average debtor book.
The businesses in this cluster are market leaders, with management teams that understand
the responsibility this brings to them and the Group.
Market environment
The primary commodity inputs for the construction products manufactured by Murray &
Roberts are scrap steel, bitumen, cement, aggregate, clay and electricity. The commodity
service to get the products to market is transport logistics.
Bitumen has been extremely volatile both in price and availability over the past year. Cement
price increases remained in line with inflation and aggregate prices increased faster
than inflation.
The price of scrap steel increased in the final quarter of the financial year. Electricity and
transport logistics costs have increased steadily over a number of years at a level significantly
ahead of inflation.
The impact of the global financial crisis on this sector over the past two financial years has
been severe, compounded by declining activity in the building and construction sectors, but
cushioned to an extent by Government’s infrastructure investment. With the exception of asphalt, reinforcing steel (rebar) and steel
piping, product demand was down while
pricing was more competitive.
Leadership
Orrie Fenn joined the Group in November
2009 and assumed full executive
responsibility for the cluster. This released
Andrew Langham to take up his appointment
as financial director of Murray & Roberts
Limited.
Key leadership remained stable during the
year, with Rob Noonan, Phillip Hechter and
Trevor Barnard responsible for Murray &
Roberts Steel, Much Asphalt and Rocla,
respectively.
New appointments were, however, made to
strengthen leadership capacity. Paul Deppe
transferred from Technicrete to take over
responsibility for Hall Longmore, and Albert
Weber transferred from his position as
operations director at Rocla to managing
director of the building products businesses,
Technicrete and Ocon Brick.
Operations
| Murray & Roberts Steel |
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| Jimmy Windt |
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Pierre Zeeman |
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Dave Colville |
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Murray & Roberts Steel
The CISCO steel mill operated at full capacity through the year and sold its production in the
domestic and international markets. However, the increased cost of scrap metal and
electricity, plus a static steel price in the domestic market for most of the financial year, placed
severe pressure on profit margins. The introduction of an iron ore price levy, effective only for
the last two months of the final quarter, offered some relief but this was largely negated by the
higher scrap prices.
The Kosto mill in Mauritius finalised its capital expenditure program and commenced full
production in the second half of the year. The mill performed satisfactorily, but was impacted by
the prevailing economic environment as well as the high cost of stock acquired in the previous
financial year. Planned public sector investment in transport, tourism and social infrastructure
in Mauritius offers the potential for future growth in the Indian Ocean Island region.
Distribution volumes of rebar were supported in the first half year by the supply of product to
the Gautrain project and work at the Medupi and Kusile power stations, but the availability of
large new contracts at acceptable margins dissipated in the second half-year, causing the
company to shift its focus to smaller projects in the domestic market.
A strong focus on safety was maintained during the year and this was reflected in a reduction
in the LTIFR to 9,1 (2009: 11,1). The first intake of an apprentice school for artisans, initiated
by Murray & Roberts Steel, all passed their first year of study and have started their second
year. The second intake commenced studies in July 2010. Plans are underway to introduce a
school for rebar fixers in Johannesburg in the future.
Volatility in global markets and local market dynamics have placed severe pressure on Murray
& Roberts Steel and the Group has undertaken a strategic review and repositioning of the
business. This may entail the closure or sale of underperforming assets.
| Murray & Roberts Steel |
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Hall Longmore |
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| Jimmy Windt |
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Pierre Zeeman |
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Dave Colville |
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Paul Deppe |
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Herman Uys |
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Francois Maurel |
Hall Longmore
The R2 billion contract to supply over 700 kilometres of steel pipe for Transnet’s National Multi-
Product Pipeline (NMPP) from Durban to Johannesburg accounted for approximately 70% of
Hall Longmore’s business during the year. In preparation for the NMPP project the company
initiated a significant capacity expansion, including a major upgrade of the ERW plant and a
new coating facility which has increased the company’s overall pipe manufacturing capacity
to 250 000 tonnes per annum. The first-part order of the pipeline was completed before year
end and delivery of the large bore Ø610 mm pipeline was completed in August 2010.
The upgraded plant increases Hall Longmore’s capability to manufacture pipe by the more
efficient ERW method, but, while the company has a reasonably strong order book in the spiral piping market, it has had less success
securing sufficient work in the ERW market
to fill the capacity gap created by the
completion of the NMPP project. The
business has embarked on a strategy to
develop export markets in Africa and further
afield for this purpose, and is strongly focused
on becoming the lowest cost producer in
a competitive market environment.
Hall Longmore reduced its LTIFR to
4,5 (2009: 5,0). The company invested
R600 000 in engineering and artisan
bursaries in the year.
| Much Asphalt |
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| Phillip Hechter |
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Spencer van Eden |
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Bennie Greyling |
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Herman Marais |
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Brian Mchunu |
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John Onraet |
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| Ayden Volbrecht |
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Much Asphalt
Much Asphalt supplied more than
1,4 million tonnes of asphalt to a number
of major public sector road infrastructure
programs in the year, including the Gauteng
Freeway Improvement Program, projects on
the R300 and N1 near Cape Town and the
Johannesburg Bus Rapid Transport System.
Despite severe constraints in the supply
of aggregates and bitumen, the company
delivered on its commitments throughout
the year, and all contracts scheduled for
substantial completion for the 2010 FIFA
World Cup were completed on time.
Much Asphalt commissioned two new plants
in the Johannesburg region, both of which
utilise the latest environmental technology.
The plants each have output in excess of
250 tonnes per hour and have increased
overall capacity by 45%. They comply with
environmental legislation and will enable
Much Asphalt to reduce its carbon footprint.
The company has made good progress in embedding a safety culture and ended the year with
a LTIFR of 4,0 (2009: 9,8). Transformation is a key element of Much Asphalt’s market strategy and
this is reflected in the company’s achievement of a level 3 BBBEE contributor status.
| Rocla |
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| Trevor Barnard |
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Jacques Myburgh |
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Gerhard Rossouw |
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Wendy Teirlinck |
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Craig Waterson |
Rocla
Rocla focused on contracts to supply projects in the power, road, rail, water and sanitation
infrastructure sectors while its markets in the residential and commercial development sectors
declined to below 20% of revenue.
Rocla has adapted to increased competition as a result of recent growth in the South African
market. Its strategy to improve operational efficiencies and pursue future opportunities in new
product and geographic areas gained momentum as the business developed innovative
products for the Gautrain and Gauteng Freeway Improvement projects and sought licence
agreements with international suppliers of concrete products. Rocla is well positioned for
growth in the sanitation market in the SADC region and future rail opportunities in South Africa.
The company focused strongly on improving safety standards in its operations and this is
reflected in a significant reduction in its LTIFR to 4,4 (2009: 11,2). The company is a level 6
BBBEE contributor and appointed its first black branch manager during the year.
| Building Products (Technicrete and Ocon Brick) |
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| Albert Weber |
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Roy Robbins |
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Rashmi Desai |
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Trevor Ingram |
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Nico Kemp |
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Tony van der Berg |
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| Christo van Zyl |
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Building Products (Technicrete and Ocon Brick)
Murray & Roberts has brought Technicrete and Ocon Brick together under the umbrella of
Murray & Roberts Building Products, which operates as one company to strengthen synergies
and improve financial performance, but retains their distinctive individual brands.
In a challenging year in which work opportunities in its building, infrastructure and mining
markets remained limited, Technicrete reduced its labour force by 17% and reallocated or
mothballed equipment to achieve optimum efficiency. Future growth will be sought from the
development of more specialised products as well as market consolidation.
Ocon Brick was heavily impacted by flat market conditions that prevailed for much of the year,
although there are signs of improvement in the private residential development market. The
business has been restructured to improve efficiencies.
Improvements in the safety records of both businesses were reflected in a combined LTIFR of
2,8 (2009: 5,1). Technicrete and Ocon Brick are level 6 and level 5 BBBEE contributors
respectively.
Orrie Fenn
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Internationally recognised quality
Over 18 years Hall Longmore has developed
relationships and been trading with
stockists in the United States, namely
Maurice Pincoffs, Houston Steel
and Stemcor.
Houston Steel and Maurice Pincoffs
both report that their stockists request
Hall Longmore branded pipe in preference
to competing products from the Far East.
This bears testimony to the good name
Hall Longmore has established over
the years.
The company’s success in this market is
attributed to its proud history of delivering
quality products manufactured to the
internationally recognised API 5L
specification.
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